About - Summary

Once home to the U.S. Navy’s Fleet Industrial Supply Center in Alameda, California, Alameda Landing is a new 72-acre, mixed-use development that will revitalize the area by providing new housing, office space, retail opportunities and coveted open space to Alameda and its neighbors.

July 2014 Construction Update

Alameda residents gave Target a warm welcome in October 2013, at Target’s Grand Opening. Yelp reviewers claim great service and selection, cleanliness, and great parking make Target at Alameda Landing a wonderful addition to Alameda’s retail community. Target’s opening concluded Phase I construction. Alameda Landing’s Phase II construction on the 291,000-square-foot shopping center includes Safeway and Michael’s – also known as “anchor tenants,” among 10 new retail buildings. Other shops and restaurants include: The Habit Burger Grill and In-N-Out Burger, Famous Dave’s BBQ, Petco Unleashed, and Sleep Train. A first wave of tenants, including Safeway and Michael’s, will open Fall 2014.

Alameda Landing Highlights

  • 72 acres
  • up to 300 units of housing
  • 15% of housing units will be affordable
  • Target-anchored 291,000-square-foot retail center
  • 50,000-square-foot waterfront district that includes restaurants and entertainment retail
  • Up to 400,000 square feet of future office space
  • Green space
  • Pilot Estuary Water Taxi linking Alameda Landing and Oakland


Alameda Landing PromenadeLocated just off the Webster Street Tube in Alameda, Alameda Landing is surrounded by breathtaking bay views, punctuated by the nearby skylines of San Francisco and Oakland. The site will be accessible and identifiable. Large artful structures will greet visitors as they arrive, and smaller, directional elements will help guide them to their destination, be it shopping, an office meeting or a play date at the park. The extension of Willie Stargell Avenue, completed in 2009, enhances access to Alameda Landing and the greater West End of Alameda.

Development Team

Catellus is the master developer of Alameda Landing. As a national leader in transforming military bases, former airports and other large-scale development sites into exciting, mixed-use communities, Catellus is committed to development practices that create more vibrant economic, social, and environmentally sound communities.

Community Outreach

Comm OutreachCatellus prides itself on developing projects that respect the existing character of an area and mesh well into the community fabric. This kind of information can only be gained by working directly with nearby residents and businesses to hear firsthand their vision for their community. For Alameda Landing, Catellus has undertaken an extensive community
outreach process.

Milestones for Alameda Landing

October 2013 Target at Alameda Landing Grand Opening

September 2012 Target deal “closes” and construction begins.

May 2012 Development Plan Approval

August 2008 Right-of-Way Acquisition of Willie Stargell Avenue

The right-of-way acquisition follows a seven year effort by the City, which culminated in collaboration between the City, the College of Alameda and Catellus. In a win-win agreement, the college donated a two-acre parcel of land bisected from the college by the road. In exchange, Catellus funded the acquisition of a 25,000-square-foot building (860 Atlantic Avenue) that was transferred to the College for use as an educational laboratory and classroom space.

January 2007 City Council Hearing

On January 16, 2007, the Alameda City Council, sitting in its capacity as the Alameda Reuse and Redevelopment Authority, formally approved the new development agreement with Catellus for the Alameda Landing project.

June 2006 Planning Board Workshop

On June 15, 2006, the Alameda Landing project was presented to the Planning Board. The presentation focused on the entitlements of the project. An overview was also given on the public process and community outreach that had been accomplished to date.

February 2006 Community Workshop

A public meeting was held on February 15, 2006, to build on the community participation process. The meeting began with a presentation of the site, as well as a summary of comments from the January Open House. After the presentation, community members participated in four small groups, each led by facilitators.

January 2006 Open House

A public Open House was held on January 21, 2006, to initiate a community outreach process for the Alameda Landing project. More than 120 people participated in this forum that featured multiple stations with facilitators, who presented and discussed information about the site and its potential for development, best practices for place-making, retail opportunities, transportation conditions, and related resources and studies. A bus tour guided participants around the site to visualize the possibilities
and challenges.

Alameda Landing

By the Numbers


  • 72 acres
  • up to 300 units of housing
  • 15% of the housing units will be affordable
  • Up to 400,000 square feet of future office space
  • 300,000 square feet of retail space

Aerial Photo - Alameda Landing
Situated across the waterway from Oakland and San Francisco, Alameda Landing's regional and lifestyle retail district will serve as a shopping and entertainment destination for nearby residents.